BRUCE “COUSIN BRUCIE” MORROW

Director

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BRUCE “COUSIN BRUCIE” MORROW is thrilled to be returning to 77WABC RadiO, “Cousin Brucie’s Saturday NightRock & Roll Party,” beginning, Saturday, September 5, 2020.  Brucie has been a mainstay of broadcasting for more than 50 years and has remained one of its most popular and successful personalities. Prior to his move back to 77WABC, for 15 years, Brucie was the star of two Sirius XM Satellite Radio programs, (Cruisin’ with Cousin Brucie on Wednesdays at 5 pm ET and encored on Sundays at 6 pm on Sirius XM Channel 6 and Cousin Brucie’s Rock & Roll Party on Saturdays at 8 pm ET, on Channel 6). He has been a favorite on-air host on New York radio stations WINS, WABC-AM, and at WCBS-FM, which was the nation’s No.1 oldies station. It was at WINS where Bruce got his first professional break and where he gained his legendary nickname “Cousin Brucie.” The story goes that one night in 1959, an elderly woman found her way into the studio from which Morrow was broadcasting and asked him “Hey cousin, can you lend me fifty cents?” Morrow complied and the endearing name “Cousin Brucie” was born.
 
 
Brucie began his radio career at ZBM in Bermuda.  In 1961 Morrow left WINS for a one-year stint on Miami radio (WINZ). He returned to New York’s powerhouse WABC where he remained for thirteen years. During that time he was the weekly host and producer of the famous Palisades Park rock and roll concerts. In August 1965, Morrow and Ed Sullivan had the distinction of introducing The Beatles at their Shea Stadium debut in New York. 
 
In 1974 he moved over to WNBC Radio and Television, and in 1977 Morrow formed the Sillerman Morrow Broadcasting Group, a company that purchased and operated eight radio stations and a major market television property. By 1984 the idea of “human radio” (as Bruce likes to call it), began to find its way back onto the airwaves. “Human radio” is something Morrow has always tried to bring to his listeners; Cousin Brucie creates an open interaction with his audience where listeners feel as if they are a part of the show. At this time he began at WCBS FM and in 1987 the “Cuz” went national with his Cruisin’ America weekly series that aired for 6 years. He brought his fresh, friendly and energetic sounds to WCBS-FM’s weekly 4–hour music special, Cousin Brucie’s Saturday Night Oldies Party and to Cousin Brucie’s Yearbook – both New York traditions until June 3, 2005, when WCBS-FM suddenly switched formats.
 
Morrow has appeared in films such as Dirty Dancing and Sgt. Pepper’s Lonely Hearts Club Band, had featured roles on Broadway in “Grease” and “Memphis,” and has made countless television appearances in shows including PBS’s “My Music” series, featured guest spots on morning television, and more. Morrow’s philanthropic work includes the Variety Children's Charity (for which he served as President for ten years) to help fund children in need; and his longtime support of WhyHunger, thanks to his close friendship with the organization’s founder, the late singer-songwriter Harry Chapin.  
 
Morrow has received many honors throughout his career, most notably his induction into the National Association of Broadcasters’ Radio Hall of Fame, the Broadcasting & Cable Hall of Fame, the Radio Hall of Fame (Chicago), and the New York State Broadcasters Association Hall of Fame (2006), and has been honored for his on-air work by the Rock and Roll Hall of Fame and Museum. In 1994, the city of New York named West 52nd Street Cousin Brucie Way.  Morrow is the author of 3  previous bestsellers, his autobiography, Cousin Brucie: My Life in Rock & Roll Radio, and Doo Wop: The Music, the Time, the Era, and Rock and Roll…And the Beat Goes On. He has three grown children and lives in the New York City area with his wife, Jodie.