Brucie began his radio career at ZBM in Bermuda. In 1961 Morrow left WINS for a one-year stint on Miami radio (WINZ). He returned to New York’s powerhouse WABC where he remained for thirteen years. During that time he was the weekly host and producer of the famous Palisades Park rock and roll concerts. In August 1965, Morrow and Ed Sullivan had the distinction of introducing The Beatles at their Shea Stadium debut in New York.
In 1974 he moved over to WNBC Radio and Television, and in 1977 Morrow formed the Sillerman Morrow Broadcasting Group, a company that purchased and operated eight radio stations and a major market television property. By 1984 the idea of “human radio” (as Bruce likes to call it), began to find its way back onto the airwaves. “Human radio” is something Morrow has always tried to bring to his listeners; Cousin Brucie creates an open interaction with his audience where listeners feel as if they are a part of the show. At this time he began at WCBS FM and in 1987 the “Cuz” went national with his Cruisin’ America weekly series that aired for 6 years. He brought his fresh, friendly and energetic sounds to WCBS-FM’s weekly 4–hour music special, Cousin Brucie’s Saturday Night Oldies Party and to Cousin Brucie’s Yearbook – both New York traditions until June 3, 2005, when WCBS-FM suddenly switched formats.
Morrow has appeared in films such as Dirty Dancing and Sgt. Pepper’s Lonely Hearts Club Band, had featured roles on Broadway in “Grease” and “Memphis,” and has made countless television appearances in shows including PBS’s “My Music” series, featured guest spots on morning television, and more. Morrow’s philanthropic work includes the Variety Children's Charity (for which he served as President for ten years) to help fund children in need; and his longtime support of WhyHunger, thanks to his close friendship with the organization’s founder, the late singer-songwriter Harry Chapin.
